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About Us

To Serve The Active Watersports Community

Our Story

From our humble beginning in 1999 working out of a home office and unfinished warehouse, the journey started with 6 Mastercraft's at the Madison Boat Show and a burning desire to bring the best boats, gear and service to the water sports community.  

The showroom is filled with the latest MasterCraft Boats and Premier Pontoons, along with all the water sports accessories you need to complete your day on the lake.

As your partner on the water, we suport the lifestyle with active events for skiers, surfers and wakeboarders plus sunset cruises and the "Fish Fry Tour"  for the pontooners.

Our People

Our service technicians are factory trained and certified with the highest ratings for Mastercraft, Premier, Illmor, Indmar, & Honda Outboards.

And most important, YOU!

Ever since those early days, our focus has always been on our customers. Whether it’s sharing the latest news and technology from our industry or just making sure your family is safe on the water, our goal is always to meet and even exceed our customer's expectations.