We believe in doing things right...

Our Story

Redline Watersports first stepped onto the scene at the 1999 Madison Boat Show. With only two boats in a warehouse and a service shop in his garage, Paul Vitucci began meeting the needs of the active and growing water sports population in Madison Wisconsin. Through dedication and perseverance, Redline has grown from its humble beginnings, to being listed among Boating Industry’s Top 100 Dealers.

Redline’s showroom is filled with the latest MasterCraft Boats and Premier Pontoons, along with all the water sports accessories you need to complete your day on the lake.

Featuring top brands like slalom skis by Radar and HO,wakeboards from Ronix and Hyperlite, plus gear by O’Neill, Oakley and more, our fully stocked pro shop and knowledgeable staff can help guide you to the right equipment.

Our People

Our service technicians are factory trained and certified with the highest ratings for Illmor, Indmar, PCM & Honda engines.

And most important, YOU!

Ever since those early days, our focus has always been on our customers. Whether it’s sharing the latest news and technology from our industry or just making sure your family is safe on the water, our goal is always to meet and even exceed our customer's expectations.